How do video ads work on Facebook?

Today, there are 1 billion active users on Facebook. You most probably are one of them as well. So, you have probably noticed a recent surge in video content. This content actually enhances the Facebook browsing experience.

Increasingly more marketers have become aware of this powerful content format. This is why they are quickly hopping on board the video trend. This helps them give their viewers what they actually want. Let’s find out more about how video ads work on Facebook.

What are Facebook video ads?

This type of ad is actually a Facebook advertisement in the format of videos. Instead of writing a text that will most probably not offer you the desired result, you can go for these ads.

Create a video in-house if you know how to do that, or if not, hire a videographer. You also have the option to use an existing video to upload to the platform’s native video player.

The good news is that you will be able to customize the video description and the audience you serve the ad to.

Why you should go for Facebook video ads

These ads are an excellent way to ensure people remember your brand. This way, they will come back to your site. Visiting a website on a regular basis means that people like what they see.

Video isn’t only trending on this social platform. It is an intelligent strategy that works to engage and convert website visitors. It can fuel engagement across various social channels such as Twitter and LinkedIn.

What you must do for setting up Facebook video ads

If you are being interested in setting up Facebook video ads, then in the following we will tell you how to do that. The good news is that if you are already running ads on Facebook, the process of video ads is quite similar.

There are a few simple steps to follow. First of all, you need to navigate to the top of your Facebook profile page and select ’’Create ads’’.

Second of all, you need to select the campaign goal ’’Get the video views’’. Also, you must define your audience, budget, as well as your schedule. The next step is to create the desired ad. In fact, this is where the fun actually begins.

There are several options to build your video. You can either upload one, or you can create a slideshow with images. In most situations, you will want to grab a pre-made video from your laptop.

In fact, you will want to create a slideshow with different images. You should take into account the platform’s recommended video specs before uploading. This will ensure the highest quality viewer experience.

A varying format can offer poor playback or black bars in case the aspect ratio is off. Once you have followed all these steps, it is now time to customize the copy above your video.

The technology is evolving quite fast. This means that if video ads are working at the moment, maybe in a few years they will not work anymore. As long as they offer advantages, anyone should use them with confidence.

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